SEO-CRUX

Is 'Content' still is a king?... Sorry, no longer! Yes, this is true... 'Content' is not considered an autocrat any longer to influence your website ranking. Gone are those days, when some white-hat SEO practitioners would work really hard to create "unique content" for their website -- although most of them ended up creating a content, which was little different from their competitors, not really unique content.            "Uniqueness" of content in the context of Search Engine Optimization (SEO), is its "Value proposition" to the User/Visitor/Consumer. Merely, creating unique content in terms of language, style, fonts, terminologies, and overall write-up, can never stand at par with the content providing "Unique Value" to the life of the user, consumer or visitor.  

At the nascent stage, towards the development of  'Google Search Engine', Google was more focused on indexing the strewn web-pages to fulfill its dream of creating 'largest repository of information' (now, a reality though).   As Google continued to crawl, cache, and index web-pages; presumably the use of  Title, <meta tags>, alt tags etc.,  was discreetly entertained by Google to maximize the indexing of the data on the web. By this time, Google succeeded in storing a fairly large chunk of data into its repository. So, some self-proclaimed SEOs (definitely Black-hats, Grey Hats) took it as an opportunity to mint money quickly and enormously, by stuffing the website title(s), snippets, HTML coding with lots of keywords. Since, those days the Google was still at the developmental stage, so the spam-handling mechanism was not robust enough to take on these malicious attempts   ─   aimed at artificially inflating the relevance (Page Rank) of...

​It's more of 'half-filled or half-empty' axiom... yes, you guessed it right!  Search Engine Optimization, is all about creating relishing food for Bots/Crawlers (Search Engine auto-Indexers), eventually a lot more sumptuous content (Search Results) for the end-user. Unfortunately, the essence of Search Engine Optimization has been deliberately tampered with, by unethical SEO firms to address the desperation of their Clientele; who want to see their website listed on the first page of the Search Engine Result Pages (SERP).  Despite, blatantly promoting themselves as  'Best SEO companies', they seem to connote the word 'best' with a plethora of unethical practices .  This is one side of the coin, the other; simply can't be ignored 'coz you live, eat and sleep in the world full of impulsive critics, who don't let any opportunity of rendering "Destructive-Criticism" pass them by'. Okay, enough of mud-slinging....

SEO is an acronym for Search Engine Optimization . It refers to a process of synchronizing any website (web page, portal etc) ethically, in such a manner that it climbs to the top ranks of the Search Engine Result Pages (SERP) , if queried via 'relevant but a generic keyword' or 'set of keywords'. In other words, when a user types a product/service based query in the 'Google search box,' the results (websites of companies/brands) that appear on the first page of Google search engine index, not always...but most of the times are the by-products of SEO.