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Search Engine Optimization (SEO) - A completely misinterpreted concept!

At the nascent stage, towards the development of  'Google Search Engine', Google was more focused on indexing the strewn web-pages to fulfill its dream of creating 'largest repository of information' (now, a reality though). 

 As Google continued to crawl, cache, and index web-pages; presumably the use of  Title, <meta tags>, alt tags etc.,  was discreetly entertained by Google to maximize the indexing of the data on the web. By this time, Google succeeded in storing a fairly large chunk of data into its repository.

So, some self-proclaimed SEOs (definitely Black-hats, Grey Hats) took it as an opportunity to mint money quickly and enormously, by stuffing the website title(s), snippets, HTML coding with lots of keywords. Since, those days the Google was still at the developmental stage, so the spam-handling mechanism was not robust enough to take on these malicious attempts ─  aimed at artificially inflating the relevance (Page Rank) of the web-page/web-site.

Google grew leaps and bounds, so grew the spamming over these many years. Now, it was posing a serious threat to the credibility of Google Search Engine Result Pages (SERPs), and something had to be done about this. After lot of brainstorming, Google devised and deployed set of impregnable algorithms to demote rankings of  spammy websites.

Although, through 'Search Engine Optimization' it was always intended by Google to make the most relevant content (from the users' perspective) available to the users. But, the prevalent dynamics operating in the marketplace are  pushing SEO aggressively towards  indiscriminate monetization  or at-least insensible craving for securing the top rank on the first page of SERP.





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