Skip to main content

What is SEO or Search Engine Optimization in plain English?

SEO is an acronym for Search Engine Optimization.
It refers to a process of synchronizing any website (web page, portal etc) ethically, in such a manner that it climbs to the top ranks of the Search Engine Result Pages (SERP), if queried via 'relevant but a generic keyword' or 'set of keywords'.
In other words, when a user types a product/service based query in the 'Google search box,' the results (websites of companies/brands) that appear on the first page of Google search engine index, not always...but most of the times are the by-products of SEO.
Labels:

Comments

Post a Comment

Popular posts from this blog

Search Engine Optimization Glossary

So, before we get started with SEO Tutorial, let's get familiar with some basic terminologies and jargon you would be hearing quite often in following SEO post. Domain name - www.anysitename.com is a domain name. Keyword/Query - Any word or phrase which is assumed (by user) to be the best match for finding the desired information. Search Box - A blank rectangular field meant to be populated by any keyword or phrase for finding relevant information. Search Engine - An automated program/user interface developed for fetching and rendering top websites/portals/documents algorithmically. It generally, displays the list of Websites (their title) with short description about those sites (snippets). Ranking - It is a position held by any site if queried via most relevant keyword all the way from first result of the first page in the Search Engine Result Pages. Crawler/robot/bot/spider/ants - An automated program that continuously searches for newly uploaded information on
Post a Comment
Read more

Search Engine Optimization - Passé?

​It's more of 'half-filled or half-empty' axiom... yes, you guessed it right!  Search Engine Optimization, is all about creating relishing food for Bots/Crawlers (Search Engine auto-Indexers), eventually a lot more sumptuous content (Search Results) for the end-user. Unfortunately, the essence of Search Engine Optimization has been deliberately tampered with, by unethical SEO firms to address the desperation of their Clientele; who want to see their website listed on the first page of the Search Engine Result Pages (SERP).  Despite, blatantly promoting themselves as  'Best SEO companies', they seem to connote the word 'best' with a plethora of unethical practices .  This is one side of the coin, the other; simply can't be ignored 'coz you live, eat and sleep in the world full of impulsive critics, who don't let any opportunity of rendering "Destructive-Criticism" pass them by'. Okay, enough of mud-slinging.
Post a Comment
Read more