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Search Engine Optimization - Passé?

​It's more of 'half-filled or half-empty' axiom... yes, you guessed it right! 

Search Engine Optimization, is all about creating relishing food for Bots/Crawlers (Search Engine auto-Indexers), eventually a lot more sumptuous content (Search Results) for the end-user. Unfortunately, the essence of Search Engine Optimization has been deliberately tampered with, by unethical SEO firms to address the desperation of their Clientele; who want to see their website listed on the first page of the Search Engine Result Pages (SERP). 

Despite, blatantly promoting themselves as  'Best SEO companies', they seem to connote the word 'best' with a plethora of unethical practices.  This is one side of the coin, the other; simply can't be ignored 'coz you live, eat and sleep in the world full of impulsive critics, who don't let any opportunity of rendering "Destructive-Criticism" pass them by'.
Okay, enough of mud-slinging... something i don't intend to do in the first place, though!  Let's make some good sense out of it now. Search Engine Optimization aims at  providing the most relevant content to each searcher in the web universe. Therefore, brand owners, website administrators, online advertisers, and everyone to whom Users' Experience matters;  they shouldn't turn their faces off this need of the hour.

No matter what people continue to do or think in this space, SEO (if done ethically, socially and sensibly) would prosper in leaps and bounds.





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Location: New Delhi, Delhi, India

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