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Hi all, welcome to the "Monastery" of  SEO (Search Engine Optimisation) and SMO (Social Media Optimization) learning ...so keep your fingers crossed...'coz  SEO learning wouldn't have been so much easy!

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Is 'Content' still is a king?... Sorry, no longer! Yes, this is true... 'Content' is not considered an autocrat any longer to influence your website ranking. Gone are those days, when some white-hat SEO practitioners would work really hard to create "unique content" for their website -- although most of them ended up creating a content, which was little different from their competitors, not really unique content.            "Uniqueness" of content in the context of Search Engine Optimization (SEO), is its "Value proposition" to the User/Visitor/Consumer. Merely, creating unique content in terms of language, style, fonts, terminologies, and overall write-up, can never stand at par with the content providing "Unique Value" to the life of the user, consumer or visitor.  

Search Engine Optimization - Passé?

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What is SEO or Search Engine Optimization in plain English?

SEO is an acronym for Search Engine Optimization . It refers to a process of synchronizing any website (web page, portal etc) ethically, in such a manner that it climbs to the top ranks of the Search Engine Result Pages (SERP) , if queried via 'relevant but a generic keyword' or 'set of keywords'. In other words, when a user types a product/service based query in the 'Google search box,' the results (websites of companies/brands) that appear on the first page of Google search engine index, not always...but most of the times are the by-products of SEO.